Free website workflow

Claude frontend-design skill: a practical guide

The frontend-design workflow: install Anthropic's free skill, prompt Claude in three steps, rebuild our four demo sites.

One-shot requests give every business the same generated-looking page. Anthropic's frontend-design skill makes Claude pin the subject, write a design plan, critique it against common AI defaults, and only then build. This pack has the full workflow, every prompt, the design plans and the source of four demo sites.

Why the default looks generic

  • Purple-to-pink gradient on the headline
  • Centered hero, two buttons, a pill badge
  • Three or four cards with emoji icons
  • A row of invented stats
  • The same font and spacing on every project

One brief · Two approaches

Without the skill. With the skill.

Compare these examples from the same brief. They are generated demos, not client projects or a guarantee of the same result.

Without the skill

Spoke & Chain — without the skill — 9-second scroll preview

The baseline: one prompt, skill turned off. Gradient headline, centered hero, emoji cards, invented stats — the look visitors recognise as generated.

Observed defaults: Indigo #6366F1, Violet #8B5CF6, Pink #EC4899, Grey 800 #1F2937, Grey 500 #6B7280. Inter.

With the skill

Spoke & Chain — with the skill — 9-second scroll preview

Same brief, skill on. The page hands you a repair ticket hanging on a hook over a pegboard wall; prices live on parts-drawer labels.

What the skill does

  1. Pin the subject

    Who the page is for and its single job; distinctive choices come from the subject's own world.

  2. Write a design plan

    4–6 named hex colours, display/body/utility typefaces, an ASCII wireframe and one signature element.

  3. Critique the plan

    Check it against the usual AI looks and revise before any code.

  4. Build from the plan

    Every colour and font comes from it; responsive, keyboard focus, reduced motion.

  5. Look and fix

    Screenshot the result, find what looks templated, fix it.

Install the skill

Anthropic · frontend-design — View the source

Claude Code

Claude Code
/plugin install frontend-design@claude-plugins-official

Claude app

Claude app
Settings → Capabilities → enable Code execution and file creation; zip the folder plugins/frontend-design/skills/frontend-design; Customize → Skills → + → Create skill → Upload a skill

Manual installation

Manual installation
git clone --depth 1 https://github.com/anthropics/claude-plugins-official && mkdir -p ~/.claude/skills && cp -r claude-plugins-official/plugins/frontend-design/skills/frontend-design ~/.claude/skills/

Start with a real brief

Brief template
Build a one-page website for <NAME>, <what it is, where>.
Real content: <services / products with prices>, <hours or dates>, <anything people must know>.
The page must let people <the ONE action: book, buy, reserve, sign up>.
One self-contained index.html, Google Fonts allowed, no frameworks.

Three prompts, from plan to review

1. Plan and critique

1. Plan and critique
Use the frontend-design skill. Don't write code yet. Give me the design plan only:
1) subject, audience and the page's single job;
2) palette as 4–6 named hex colours;
3) typefaces for display, body and utility roles;
4) an ASCII wireframe of the layout;
5) the one signature element people will remember.
Then critique the plan against generic AI-looking defaults (purple gradients, centered hero + three cards, cream + serif + terracotta, black + one neon accent, fake stats rows) and revise it. Show the revised plan.

2. Build from the plan

2. Build from the plan
Build the page exactly from the revised plan. Derive every colour and font from it. Responsive down to 390px, visible keyboard focus, respect prefers-reduced-motion. One self-contained index.html.

3. Review and refine

3. Review and refine
Take screenshots at 1440px and 390px wide. List everything that looks templated, cramped or broken, then fix it. Repeat once.

Build something for your business

Want this for your business? Tell us what you are building.

Attribution

frontend-design is an Anthropic skill (see its LICENSE). Demo sites, plans, prompts and previews © AxionAI.

Skill revision: fbe07fb6ce7d51d8e86ca6efdf050059894cdb80. Source and license.